each message shows:
column | what it shows |
message or name | a preview of what you sent |
date, time, & criteria | when you sent it and to whom (e.g., "all fans" or "csv campaigns") |
fans | how many fans it went to |
click rate | percentage and total clicks |
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want more detail? tap the expand arrow (∨) on any message to see the performance funnel:
total fans contacted — how many people you reached (blue bar)
clicked — how many clicked through, with the ctr percentage (orange bar)
unreachable — fans the message couldn't reach (red bar)
messages can be unreachable because of whatsapp ecosystem health, wrong numbers, fans who unsubscribed, or meta availability changes.
💡 tip: use click rates to figure out what kind of messages your fans actually care about.